Powerhouse Tools, a proud brand under Hap Suy Hardware Co., Inc., clinched the Bronze Award in the Excellence in Search Marketing category at the prestigious 5th Marketing Excellence Awards held at the Grand Hyatt Manila, Taguig.
The award recognized the success of its “Weld to the Top” campaign, a strategic initiative designed to reclaim the brand’s online dominance in the highly competitive welding category.
Reclaiming the Top Spot in Search
The campaign was launched at a pivotal moment when Powerhouse Tools was losing visibility in Google searches for critical keywords like “welding machine,” “welding tools and equipment,” and “welding machine Philippines.”
Partnering with Spiralytics, Inc., one of the Philippines’ leading digital marketing agencies, Powerhouse Tools employed a targeted strategy that aligned high-volume keywords with user intent and optimized landing pages for maximum performance. The result: Powerhouse Tools surged back to the #1 ranking for “welding machine Philippines”, restoring its visibility and credibility among Filipino welders, repairmen, contractors, and DIY builders.
A Testament to Affordable and Reliable Tools
“We are honored to be recognized among the country’s top marketing campaigns, especially given the tough competition with larger brands,” shared Mr. Kendrick Siy, Marketing Director of Powerhouse Tools. “This award is a testament to our commitment to making affordable, reliable tools and equipment more accessible to Filipino workers and businesses.”
Celebrating Marketing Excellence
The Marketing Excellence Awards is the Philippines’ premier platform for recognizing creative, impactful, and results-driven campaigns across industries. Winners for 2025 were selected by an independent panel of senior industry leaders from reputable brands, making Powerhouse Tools’ recognition even more significant.
Through its award-winning campaign, Powerhouse Tools not only secured its place at the top of Google’s search results but also reaffirmed its position as the go-to brand for trusted and affordable tools in the Philippines.
