In an era of endless scrolling and fleeting attention, Sting® Energy is cutting through the noise — literally. With the latest chapter of its groundbreaking Sound of Sting® campaign, PepsiCo Philippines’ high-voltage energy drink is redefining what brand storytelling sounds like.
This is not just marketing. This is a cultural movement powered by sound, speed, and social energy.
From Scrolls to Screams: A Sonic Revolution
Backed by a landmark partnership with Formula 1®, the world’s fastest sport, Sting® is shifting gears from traditional advertising to an audio-first, fan-first experience. At the heart of this revolution is one electrifying idea:
“If you can hear it, you might just live it.”
The campaign unleashes a signature sound—a high-pitched roar born from a real F1 engine—remixed into a bold sonic identity. It’s not just a jingle. It’s an instant adrenaline hit, a cultural signal that sparks action and emotion in every corner of the digital landscape.
Whether you’re caught in a quick scroll or deep in a content dive, The Sound of Sting® transforms passive moments into immersive experiences.
Fans Are Listening—And Responding
Filipino fans didn’t just hear it. They felt it. The campaign ignited a wave of user-generated content and online buzz. Creators are urging followers to “listen closely,” while fans proudly shared their reactions to Sting®’s appearance alongside the elite world of Formula 1.
The result? A viral loop of discovery, pride, and hype—with many fans even trying Sting® for the first time, inspired by the connection to their favorite motorsport stars.
“Sting®’s collaboration with Formula 1 created a bold, genre-breaking moment that blurred the line between entertainment and marketing,” said Bernard Cheng, Chief Marketing Officer of PepsiCo Asia. “It resonated deeply with Filipinos, especially Gen Z, who saw a local brand rise to a global stage.”
From F1 Engines to Cultural Engines
This campaign marks a new benchmark in sonic branding and immersive storytelling. Sting® has become more than just an energy drink—it’s now an auditory icon. A sound that fans associate with speed, intensity, and unforgettable energy.
From the roar of the grid to the scrolls of social media, Sting® is racing ahead—one sonic pulse at a time.
Because once you hear The Sound of Sting®, you can’t unhear it.
