The Philippine Tour Operators Association (PHILTOA) officially launched the 36th Philippine Travel Mart (PTM) with a media event at The Peninsula Manila, giving a preview of what promises to be a landmark tourism expo in 2025. The event, set to take place from September 5–7, 2025, at the SMX Convention Center Manila, brings together key players in the tourism and travel industry, showcasing an evolution in how the Philippines is positioning itself as a leading travel destination for the next generation of global explorers.

Thematic Focus: Boosting the NextGen Tourism

This year’s theme, Boosting the NextGen Tourism, reflects a forward-thinking approach to travel and tourism, addressing the evolving preferences of modern travelers. The theme is founded on four pillars—sustainability, digitization, inclusivity, and health and wellness—which are central to shaping the future of tourism not only in the Philippines but across the globe.

The Department of Tourism and the Tourism Promotions Board co-present the event, with sponsorship from GCash, Philippine Airlines, and official partner EastWest Bank. These stakeholders are aligning their efforts with PHILTOA’s vision to redefine tourism experiences for future generations.

The Rise of Sustainable and Responsible Tourism

One of the most significant aspects of PTM 2025 is its emphasis on sustainability. With the global travel industry increasingly focusing on eco-friendly practices, the event aims to promote green travel, eco-tourism, and responsible tourism. Visitors can expect to see exhibitors that highlight eco-conscious destinations, products, and services that are leading the way in sustainable tourism.

Philippine destinations renowned for their natural beauty, such as Palawan, Bohol, and Siargao, are already working on initiatives to protect local ecosystems, reduce carbon footprints, and promote the responsible use of natural resources. These practices are aligned with global trends, where tourists are more aware of their environmental impact and are seeking out destinations and experiences that support sustainability.

At PTM 2025, attendees will gain insights into how green tourism can be integrated into travel packages, with a focus on eco-friendly resorts, local farm-to-table dining, and conservation initiatives that protect the country’s rich biodiversity. This emphasis on sustainability is poised to attract eco-conscious travelers from around the world, making the event a key platform to showcase the Philippines as a sustainable destination.

Digitization: Transforming the Travel Experience

In an age where technology is shaping almost every aspect of our lives, the digitization of tourism is another critical focus of PTM 2025. The tourism industry is rapidly adopting new technologies such as AI-driven experiences, smart travel tools, and cashless transactions to streamline the travel experience. These innovations are designed to make travel more seamless, efficient, and personalized.

At PTM 2025, visitors will get a first-hand look at how artificial intelligence (AI) and machine learning are enhancing customer service, from AI-driven travel booking systems to virtual tours that bring destinations to life before travelers even set foot in the country. Travel agencies and tour operators will also present smart mobile applications that allow travelers to plan their trips, manage bookings, and make payments—all at the touch of a button.

The integration of cashless payments through platforms like GCash further enhances the convenience for travelers, ensuring that they can make transactions seamlessly. This move is particularly important in post-pandemic travel, where contactless transactions are preferred for safety and efficiency.

Inclusivity in Tourism: Meeting the Needs of All Travelers

PTM 2025 places a strong emphasis on inclusivity, ensuring that tourism is accessible to everyone, regardless of their background or physical ability. With more people than ever seeking diverse travel experiences, the Philippines is committed to providing options for solo travelers, families, senior citizens, and persons with disabilities (PWDs).

Exhibitors at the event will present inclusive travel packages that cater to these various groups, showcasing destinations that offer accessibility features such as wheelchair-friendly accommodations, senior-friendly tour packages, and special services for solo travelers. This move is a response to the growing demand for accessible travel and the recognition that tourism should be open to all, regardless of their specific needs.

For example, popular destinations like Tagaytay, Baguio, and Davao have been increasingly offering accommodations and experiences designed with accessibility in mind, including accessible transport, braille signage, and wheelchair-accessible amenities. PTM 2025 will serve as a platform to showcase these efforts and encourage other destinations to adopt similar inclusive practices.

Health & Wellness: The New Travel Trend

Wellness tourism is another key trend that will take center stage at PTM 2025. Travelers today are increasingly focused on their health and well-being, seeking rejuvenating experiences that combine relaxation, physical fitness, and mindfulness. From yoga retreats in Palawan to wellness resorts in Cebu and mindful exploration tours across the Visayas, the Philippines has a growing array of wellness offerings.

Exhibitors at PTM 2025 will showcase wellness tourism packages that allow visitors to disconnect, relax, and rejuvenate in tranquil, natural settings. Whether it’s a spa retreat, meditation experience, or a holistic wellness journey, PTM 2025 is set to highlight how the Philippines is becoming a hub for wellness tourism in Southeast Asia.

As wellness becomes a priority for modern travelers, PTM 2025 will also explore the ways in which mental health and well-being are being integrated into the tourism industry. This includes offering travelers not only physical relaxation but also opportunities for emotional healing and spiritual growth through carefully curated wellness programs.

What to Expect at PTM 2025

Attendees at PTM 2025 can look forward to:

Over 300 exhibitors, featuring a mix of local and international tour operators, travel agencies, airlines, hotels, and resorts.

Exclusive travel deals on flights, hotel accommodations, and tours across the Philippines and abroad.

Cultural performances, traditional shows, and live demonstrations that celebrate Filipino culture.

Interactive sessions on sustainability, technological innovation in travel, and inclusivity, with experts offering insights on the future of tourism.

Raffles and prizes, with the chance to win exciting travel packages and experiences.

Ticket Information

Tickets for the 36th Philippine Travel Mart are available online. Early bird tickets are priced at ₱100, available until July 31, 2025, after which the regular rate of ₱120 will apply.

Conclusion: The Future of Philippine Tourism Starts Here

The 36th Philippine Travel Mart serves as a pivotal platform in the evolving landscape of Philippine tourism. By embracing sustainability, digitization, inclusivity, and wellness, this year’s event underscores the Philippines’ commitment to shaping a travel industry that is not only more innovative but also more responsible and accessible to a global audience.

As tourism continues to adapt to changing trends and consumer preferences, PTM 2025 positions the Philippines as a destination that is ready to meet the challenges and opportunities of the future. Whether you’re a travel enthusiast, industry professional, or someone looking for inspiration, PTM 2025 is an event you won’t want to miss.