MANILA, Philippines — Sparkle Artist Management defended one of its talents, Heart Evangelista, by calling out as fake a news article circulating online involving the socialite-artist.
On its social media accounts, the talent agency posted a screenshot of a Bilyonaro article with the headline “FitFlop, Tiger Balm quietly drop Heart Evangelista amid Chiz Escudero probe.”
The two brands have Heart as an endorser, and the probe being alluded to about the former Senate president allegedly being involved in kickbacks of flood control projects.
Sparkle called attention to the article and labelled it as “fake news.”
“Fake news alert! this is not true!” the agency wrote. “Don’t be fooled by fake news! Always be vigilant when reading articles online.”
As for Heart, the socialite-artist recently shared in an Instagram Live she would be skipping the Spring/Summer 2026 collection unveilings in the Milan and Paris Fashion Weeks, noting it currently is not a good idea for Filipinos to be abroad with luxury brands.
Heart first announced that she will not joining Fashion Week in Milan and Paris.
“I know that you guys say ‘laban, laban,’ ganyan-ganyan. I really appreciate you,” Heart said. “But honestly, I don’t think it’s the right time for anyone to, especially from our country, to be going to Fashion Week because I think we need to be here.”
She explained that Filipinos had to “open their eyes” and “become one, empathize, really see what’s going on, and see what they can do,” adding she may return to fashion week events next year.
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