Sony Philippines hit all the right notes as it launched the much-anticipated WH-1000XM6, the newest evolution in its award-winning 1000X series of noise-canceling headphones. Held at the Glorietta Activity Center, the full-day immersive event transformed the venue into a celebration of sound, style, and cutting-edge technology—welcoming music lovers, tech enthusiasts, influencers, and fashion creatives.
Innovation Meets Emotion
Globally renowned for pushing the boundaries of audio innovation, Sony continues to lead the industry by creating technology that’s not just functional—but deeply personal. During the program, Mr. Shuhei Sugihara, President and Managing Director of Sony Philippines, shared the company’s vision:
“Sony is more than just a consumer electronics brand—we are a Creative Entertainment Company. Whether in music, film, gaming, or imaging, we design technology that taps into emotion, or as we say, ‘KANDO.’”
Following this, Mr. Kentaro Imamura, Marketing Director of Sony Philippines, introduced the brand’s “For The Music” campaign—an initiative that supports both global audio experiences and the thriving Filipino music scene.
“The WH-1000XM6 builds on the success of its predecessor, becoming more than just a headphone—it’s a style icon, a tech essential, and a bridge between music and lifestyle,” he said.
The WH-1000XM6: A New Standard in Personal Audio
The highlight of the event was the official unveiling of the Sony WH-1000XM6—a powerful upgrade to the beloved XM5. With a larger-than-life headphone installation and a high-energy performance from award-winning dance group A-Team, the launch introduced guests to a headphone designed for today’s fast-paced, on-the-go lifestyle.
Packed with features including:
- Industry-leading noise cancellation
- Adaptive sound control
- Up to 30 hours of battery life
- Sleeker, lighter design for all-day wear
…it’s clear the WH-1000XM6 isn’t just an accessory—it’s a daily companion for professionals, artists, and everyday listeners who crave immersive sound with style.
Where Sound and Style Collide
Sony elevated the launch into a full-blown lifestyle showcase by combining music, fashion, and performance into a seamless program.
- Japanese artist FuMi kicked off the day with a vibrant performance, energizing the crowd.
- syd hartha brought soulful alt-R&B vibes with hits like “Damdamin” and “Tila-tala,” paired with an indie-style fashion show that mirrored her laid-back aesthetic.
- Barbie Almalbis added a dose of nostalgia with OPM favorites like “Overdrive” and “When I Met You,” inspiring a fashion segment rooted in early 2000s alt-pop rock.
- The night ended on a high note with Lola Amour, delivering dynamic performances of “Dance with My Mistakes”, “Misbehave”, and “Raining in Manila,” accompanied by bold, retro-funk fashion curated by stylist Thian Rodriguez.
Each act underscored the campaign’s core message: the WH-1000XM6 is where performance meets personal expression.
Tech for Everyday Living
A highlight of the event was a live interview hosted by Aiyana Perlas, featuring creators and personalities such as Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, syd hartha, and Lola Amour.
They shared how the WH-1000XM6 has become an essential part of their lives—from daily commutes and intense work sessions to music production and creative brainstorming.
“These headphones don’t just cancel noise—they elevate the entire listening experience,” said Janina.
“When I wear them, distractions disappear. Sony’s QN3 chip has taken noise reduction to the next level,” added Coach Abby.
Other creators like Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu echoed these sentiments, emphasizing long-term comfort, sleek design, and its role as both a tech essential and fashion statement.
Interactive Zones & Brand Experience
To complete the experience, guests explored various hands-on booths and activity areas:
- Touch & Try Stations to test adaptive sound features
- Blind Vendo Machines and Claw Games with exclusive Sony prizes
- A DIY Headphone Case Customization Booth for those wanting to add a personal flair
Guests also grooved to curated Sony playlists and roamed experiential zones, bringing Sony’s For The Music vision to life—where technology enhances creativity, style, and emotion.
Now Available Nationwide
The Sony WH-1000XM6 is now available at all Sony Centres and authorized retailers across the Philippines for ₱27,999.00. Engineered for premium sound, next-gen noise cancellation, and seamless lifestyle integration, it sets a new benchmark in personal audio.
Listen in style. Create without limits. Experience #ForTheMusic with the Sony WH-1000XM6.
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