Platinum Karaoke, the Philippines’ leading homegrown karaoke brand, marked a major milestone on its 25th anniversary with the grand opening of its very first Concept Store at the SM Makati Cyberzone.
The pioneering retail space offers customers an immersive, interactive experience that reflects the brand’s innovation, evolution, and enduring connection with Filipino music culture.
Celebrating a quarter-century of entertaining Filipino households, Platinum Karaoke has expanded its footprint from a beloved karaoke staple to a full-fledged audio entertainment brand. The new Concept Store highlights this evolution, merging tradition with cutting-edge technology to serve a broader spectrum of customers — from Gen Z creators and vloggers to party-loving titas and titos, and even grandparents reliving musical classics.
The launch event was attended by Platinum Karaoke executives, including President Dipak Asudani, Founder Kim Jong, and General Manager Allan Espinas, along with SM Executives Gladdys Ramos, Kathleen Anne Cruz, and Mina Torres. Also present were media guests, influencers, and bloggers who took part in the brand’s milestone celebration.
Brand Manager Bianca Teodoro expressed the brand’s commitment to progress and its enduring bond with Filipinos. “Platinum Karaoke is built on Filipino pride, created by Filipinos, for Filipinos, and now reaching music enthusiasts across the globe. With the launch of our first Concept Store, we are proud to mark this milestone, to broaden our footprint in the audio entertainment space along with the unparalleled karaoke experience that has defined our brand.”
“Our distinctive Platinum Karaoke experience affirms our commitment to constant innovation — not just to keep up with the times, but to elevate how families, friends, and communities connect and entertain, through music and sharing fun and memorable moments,” she added.
The Concept Store features an immersive KTV Room for hands-on product trials, live sing-along sessions, and demos of Platinum’s newest audio tech. On display are state-of-the-art products such as the Alpha 2, an all-in-one hub combining karaoke, Android TV, digital TV, smart voice assistants, YouTube streaming, Pro Score singing duels, and pitch effects. The store also carries portable speakers, wearable audio gear, wireless microphones, amplifiers, and soundbars — catering to homes, parties, podcasts, and mobile entertainment.
As a special treat, balladeer Daryl Ong graced the launch with a live performance. Known for his viral renditions of ‘Stay,’ ‘Ikaw na Nga,’ and ‘All of Me,’ Ong also joined guests for intimate karaoke sessions, bringing the Platinum soundscape to life.
Throughout its 25-year journey, Platinum Karaoke has been endorsed by prominent Filipino stars including Vice Ganda, Angeline Quinto, Morissette, Maine Mendoza and Alden Richards (AlDub), as well as the iconic KathNiel tandem of Kathryn Bernardo and Daniel Padilla — cementing its place in local pop culture.
Platinum Karaoke continues to innovate with a mission: to bring people together through music, no matter the generation or location. The new Concept Store is not just a retail space; it’s a celebration of Filipino musical spirit, inclusion, and the enduring joy of singing. To learn more or get the latest updates, visit https://platinumkaraoke.com or follow Platinum Karaoke on Facebook, Instagram, and TikTok.
