Korea Tourism‘s long-awaited release of the Travel Fiesta offered unprecedented exposure to Korean winter culture to Filipinos alongside amazing deals on travel to Korea and Korea-centric K-Pop culture. The Travel Fiesta went beyond a typical cultural event, serving as a spectacular celebration of Korean winter travel, K-Pop, and more. With vibrant concerts and engaging cultural experiences, the event brought Korea’s winter allure to the forefront, making it more accessible and visible to the Filipino audience. The Travel Fiesta event has left a delightful aftertaste on the nation and the people who attended.

As part of the KTO’s Korea Travel Fiesta 2025 celebration held within SM Mall of Asia in Pasay City, Philippines, the venue was fitted with a splendid winter-themed decor which attracted thousands of people form 30th to 31st of August, 2025. The event is known for bringing in K-Pop artists and warm Korean hospitality. The Korea Travel Fiesta of 2025 is one of the many events in which the Korea Tourism Organization had planned for and to attend with great enthusiasm.

Blue and white arrangements of the festive venue helped set the atmosphere appropriate for the event. In the hopes of giving everyone a sneak peak to Winter in Korea, the event had an opening ceremony with Mr. Kim Nam Chun and other guests from Korean embassies and the Philippines. The guests were very warm and communicative towards the participants.

A Grand Winter-Themed Celebration

The official launch of the Korea Travel Fiesta 2025 was marked by a symbolic event where distinguished guests, including KTO and Korean Cultural Center officials, together with Hallyu stars Se7en, Kim Dong Jun, and Kim Myung Soo, gathered on stage to push a glowing winter capsule, symbolising the start of the exciting festivities.

The atmosphere was electric as performances unfolded throughout the event. A major highlight of the event was the “Show Musical Dream High,” showcasing an ensemble of renowned stars such as Se7en, Kim Dong Jun, Sunye, Lim Sejun, and Kim Dahyun. Fans were also treated to a special travel talk show and serenade by Kim Myung Soo, who captivated the audience with personal travel stories and charming performances.

Adding to the excitement, the K-Tigers, a world-renowned Korean taekwondo demonstration team, delivered thrilling performances, showcasing their dynamic martial arts skills and even inviting the audience to join them for a brief showcase. Dance enthusiasts also enjoyed the performances by ARTix, a rising K-pop dance crew, who not only performed but also hosted a live onstage dance tutorial, engaging the crowd with their infectious energy.

A Celebration of K-Culture

In addition to the performances, K-Creators Club Talk Show on the first day of the event brought Filipino K-content influencers to the stage, where they shared their memorable experiences during the K-Culture Challenge Tour to Korea. On the event’s second day, Melai Cantiveros-Francisco, Korea Family Tourism’s Honorary Ambassador, and her husband Jason Francisco, shared their unforgettable family winter journey in Korea, offering unique perspectives on why the country stands out as a top choice for family-friendly travel experiences.

The event also featured hands-on cultural experiences. On Day Two, attendees could learn to prepare Korean gimbap in a live demonstration by Chef Ara Lee, and experience a K-Beauty makeup session led by renowned beauty artist Ryu Bomi. These interactive sessions gave visitors a deeper connection to Korean culture while learning useful skills for their own travel adventures.

Exclusive Travel Deals for a Korean Winter Adventure

The Korea Travel Fiesta 2025 wasn’t just about entertainment—it also showcased various travel opportunities for attendees. KTO’s partner travel agencies and airlines presented exclusive discounts on tour packages and flights to Korea, perfect for those planning a winter getaway. The Korea Fiesta Deals added further allure, offering a PHP 5,600 subsidy for a round-trip domestic flight within Korea for every international ticket booked from the Philippines to Korea.

Among the major highlights were the winter travel deals promoted by Korean ski resorts, making it easier for fans to envision a magical winter trip to Korea, complete with snowy landscapes and ski adventures. The event served as a one-stop platform to explore discounted travel packages, learn about Korea’s vibrant culture, and secure unbeatable deals on flights and accommodations.

Immersive Booths and Cultural Experiences

Beyond the stage performances and live demonstrations, attendees also explored a range of immersive booths designed to showcase Korea’s unique cultural and winter experiences. One of the most popular booths featured an LED cube that allowed visitors to step into a wintery Nami Island, one of Korea’s most iconic winter destinations.

Cultural enthusiasts took the opportunity to learn Hangeul (Korean alphabet), try on hanbok (traditional Korean attire), and wear the official jacket of the School of Performing Arts (SOPA)—the prestigious institution where many K-pop idols graduated. Visitors could also take memorable photos at the Life4Cuts photo station, styled in Korean aesthetics, or create personalized souvenirs at the DIY handicraft booth.

The event also offered visitors the chance to receive hand-drawn caricatures, a fun keepsake of the event, adding a personal touch to the festivities.

Building Stronger Ties Between Korea and the Philippines

Korea Travel Fiesta 2025 played a vital role in strengthening the cultural and travel ties between South Korea and the Philippines. As more Filipino travelers seek to experience Korea’s winter charm, this event highlighted the country not only for its thrilling winter sports and scenic snowy vistas but also for its deep cultural roots, delectable cuisine, and dynamic entertainment options.

The event also spotlighted K-pop, a cultural phenomenon that continues to captivate Filipino fans. With live performances from popular K-pop idols, cultural showcases, and interactive activities, the Korea Travel Fiesta 2025 was a perfect celebration of the enduring popularity of Hallyu and its influence on Filipino tourists.

A Resounding Success for KTO and the Philippines

The Korea Travel Fiesta 2025 showcased another winter delight in the Philippines that will remain in the memories of the participants long after the event has ended. As much as the event showcased Korean culture, it also defended the fact that Korea is still one of the favorite travel destinations among Filipinos. The event certainly succeeded in promoting Korean tourism as well as strengthening ties between the two countries by offering special travel arrangements, cultural activities, and a stellar lineup of shows.

Korea Tourism’s Travel Fiesta in the Philippines this year offered a magical winter getaway with various cultural activities and performances and wonderful travel offers. The event highlighted winter in Korea and offered discounted airline tickets and tours, which presented a unique value for Filipino travelers interested in Korea.

For winter lovers, this event was also a window to Korea’s silent season, though it also provided Korea’s extensive history, culture, and modern attractions on a large platter. Korea Travel Fiesta 2025 will certainly make Korea Travel Organization’s job easier, as the event’s success will allow them to continue promoting Korea in new and creative ways, increasing the likelihood of even more strategic events in the travel pipeline.