Isabela’s latest “Best Laku” logo is set to place Philippine tourism at the forefront of the province’s best local products and cultural splendor. The logo envisions the promotion of world class agricultural products, traditional delicacies, and hand crafted goods, which create the intrigue of Isabela, and will attract visitors from both local and foreign countries. Such branding serves to not only capture the pride and imagination of the local constituents, but to also put Isabela firmly as one of the frontrunning tourist attractions in the country. The subsequent effect on Isabela’s tourism sector from the increased world wide exposure will only serve to multiply the range of attractions on offer as the local businesses prosper.

In celebration of the 2025 National Tourism Month, the province of Isabela in the Philippines has officially launched its new tourism and trade branding, “Isabela Best Laku,” marking a significant milestone in its tourism development efforts. This bold new initiative is set to highlight the province’s unique offerings, from world-class agricultural products to vibrant local handicrafts, and aims to enhance Isabela’s visibility on both national and international platforms.

The “Isabela Best Laku” logo, unveiled at a formal event at the Isabela Museum and Library, represents more than just a visual identity. It symbolizes the rich cultural heritage, the diversity of local products, and the innovative spirit that has defined Isabela for generations. The logo will be a prominent feature in trade fairs, marketing campaigns, and promotional events aimed at drawing attention to the province’s thriving tourism and trade industries.

A Symbol of Excellence and Innovation

The launch of the “Isabela Best Laku” branding marks a new era for the province, positioning it as a leading destination for tourism in the Philippines. The logo represents excellence in both food and non-food products, showcasing the best that Isabela has to offer. From locally produced rice, corn, and tobacco to unique delicacies and beautifully crafted souvenirs, the branding encapsulates the diversity and richness of Isabela’s resources.

“Laku,” a local term for items intended for sale, perfectly captures the spirit of Isabela’s economy, which is deeply rooted in its agricultural sector and the creativity of its people. This initiative is designed to boost the province’s local enterprises, empower micro, small, and medium enterprises (MSMEs), and provide them with the necessary tools and platforms to thrive in the competitive global market.

Isabela has long been known for its high-quality agricultural products, and with this new tourism branding, the province is poised to increase the demand for its agricultural goods both locally and internationally. The “Best Laku” brand is expected to become a powerful marketing tool for Isabela’s industries, not only showcasing the excellence of its products but also strengthening the province’s economic foundation.

Promoting Local Delicacies and Handicrafts

One of the most exciting aspects of the new branding is its focus on promoting Isabela’s unique local delicacies and handcrafted products. The province is home to a wide variety of traditional foods, including rice cakes, artisanal sweets, and snacks made from locally sourced ingredients. These delicacies, combined with the growing popularity of Filipino cuisine worldwide, will be a key component of Isabela’s tourism appeal.

Alongside food products, Isabela is known for its handicrafts, including woven textiles, wood carvings, pottery, and handcrafted accessories. The “Best Laku” branding will give these local artisans the exposure they deserve, allowing their creations to reach a broader audience. Through trade fairs, exhibitions, and promotional campaigns, Isabela aims to position itself as a hub for creativity and craftsmanship, where visitors can experience authentic Filipino artistry and bring home unique, locally made souvenirs.

In addition to food and handicrafts, Isabela’s agricultural products will take center stage under the new branding. Known for its abundant rice fields and corn farms, Isabela has long been a key player in the Philippine agricultural sector. The province is also a leading producer of tobacco, and these products will be marketed under the “Best Laku” brand to highlight their exceptional quality and commitment to sustainable farming practices.

Strengthening Isabela’s Global Presence

The “Best Laku” branding is not just about promoting local goods—it is also about positioning Isabela as a top-tier tourism destination in the Philippines. The province’s diverse landscape, rich history, and cultural heritage offer a wealth of attractions for both domestic and international visitors. From stunning natural wonders like the Magat Dam and the Sierra Madre Mountains to the historic churches and heritage sites found throughout the province, Isabela has something to offer every type of traveler.

The launch of the new branding aligns with the country’s broader tourism development goals, emphasizing sustainability, innovation, and the preservation of local culture. By integrating the “Best Laku” logo into tourism initiatives, the province aims to attract more visitors and investors, while simultaneously promoting the benefits of responsible and sustainable tourism practices. Isabela’s government plans to enhance local infrastructure, improve tourist services, and create new tourism routes to better serve the growing number of visitors.

Through strategic marketing and collaborations with other government agencies, the “Best Laku” branding is expected to generate increased interest in Isabela’s tourism offerings. Promotional campaigns and trade fairs will showcase the province’s hidden gems, encourage regional and international travel, and provide a platform for local businesses to expand their reach.

Empowering Local Communities

At the heart of the “Best Laku” branding is the goal of empowering Isabela’s local communities. By focusing on MSMEs, the initiative aims to create jobs, stimulate economic growth, and improve livelihoods. Local entrepreneurs will have access to new markets, and their businesses will benefit from increased visibility both online and offline. The brand’s focus on quality, sustainability, and cultural pride will foster a sense of community and encourage the next generation of entrepreneurs to contribute to the province’s development.

The branding initiative also aligns with the Philippines’ “One Town, One Product” (OTOP) program, which aims to promote local products and create sustainable livelihood opportunities. Isabela’s participation in this program further strengthens its commitment to supporting small businesses and preserving local traditions. The “Best Laku” brand will help Isabela gain recognition as a leader in the OTOP movement, making it a model for other provinces seeking to build sustainable, community-driven economies.

The Road Ahead: Trade Fairs and Expos

In November 2025, the “Best Laku” brand will make its public debut at a major trade fair at Festival Mall in Alabang, Muntinlupa City. This event will provide Isabela’s businesses with a prime opportunity to showcase their products to a wider audience, attract potential investors, and build connections with industry leaders. The trade fair will feature a diverse range of Isabela’s products, from food items to crafts and agricultural goods, all marketed under the new “Best Laku” brand.

This debut is just the beginning of what promises to be a successful journey for Isabela’s tourism and trade sectors. As the “Best Laku” branding gains traction, it will be featured in other trade fairs, exhibitions, and tourism campaigns both in the Philippines and abroad. The ultimate goal is to position Isabela as a leading destination for tourists and a top producer of high-quality goods, known for its innovation, sustainability, and pride in its cultural heritage.

The launch of the “Isabela Best Laku” logo represents a bold step forward for the province’s tourism and trade sectors. With a focus on local products, sustainable practices, and cultural pride, the initiative is set to transform Isabela into a major player in both the Philippine and global markets. As the branding takes hold, the province will continue to celebrate its rich heritage while embracing the future of tourism and trade.

Isabela’s new “Best Laku” logo will enhance the Philippines’ tourist economy by highlighting the province’s local products and cultural legacy which in turn will open new avenues for local entrepreneurs internationally.

Through strategic marketing, collaboration with local businesses, and a commitment to empowerment, Isabela is poised to become a beacon of excellence in the Philippines, attracting tourists, investors, and entrepreneurs from around the world. The “Best Laku” logo is more than just a symbol—it is a promise of quality, creativity, and innovation that will resonate with all who encounter it.