IKEA Philippines partners with Stratworks to build stronger local connections

STRATWORKS, a leading integrated marketing communications agency in the Philippines, proudly announces its partnership with IKEA Philippines, the local arm of the global home furnishings brand committed to creating “a better everyday life for the many people.”

In choosing Stratworks, IKEA Philippines has sought a partner that understands not just communications but the Filipino way of life.

PARTNERS As IKEA Philippines’ newly appointed public relations and digital partner, Stratworks will support the brand’s efforts to deepen local engagement and share its story with Filipino communities. PHOTO FROM STRATWORKS

PARTNERS As IKEA Philippines’ newly appointed public relations and digital partner, Stratworks will support the brand’s efforts to deepen local engagement and share its story with Filipino communities. PHOTO FROM STRATWORKS

“Our mission is to create a better everyday life for the many people, and finding a partner that deeply understands the Filipino heart was crucial,” said Earl Kevin Margallo, Marketing and Public Relations manager of IKEA Philippines. “We chose Stratworks because of their meaningful, genuine brand and audience connection, and their track record as a top digital marketing and PR agency demonstrate a clear alignment with our values and our vision for connecting with our customers.”

Founded in 1999 by Donna Conda and Oliver Conda, Stratworks has built a reputation for crafting campaigns that go beyond visibility and that foster authentic connections. With work spanning household names such as Jollibee, PLDT Home, Universal Robina Corp. and global players such as P&G, HP and its newest partner, Geely, Stratworks has always anchored its work in relevance, insight and human connection. Its reputation as an award-winning PR agency in the Philippines is built on consistently delivering campaigns that cultivate real brand love.

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