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Philippines beer brands have emerged as some of the strongest among the top 50 beer brands ranked globally, driven by rising disposable incomes, product innovation, and a young adult demographic increasingly drawn to premium offerings, according to the Alcoholic Drinks 2025 report by Brand Finance, the world’s leading brand valuation consultancy.

Red Horse (brand value at USD1.9 billion) is the second strongest beer brand in the rankings, achieving a Brand Strength Index (BSI) score of 95.0/100 and AAA+ brand strength rating. The brand’s strength can largely be attributed to its immense appeal and high familiarity among extra-strong beer drinkers in the home market. 

Red Horse continues to enhance its image through inclusive marketing campaigns that resonate with diverse audiences nationwide, most notably reviving its iconic Red Horse Muziklaban battle-of-the-bands competition after a four-year hiatus. This revival also reinforces Red Horse’s deep cultural connection with its loyal fans, further cementing its position as a symbol of bold self-expression and camaraderie.

Similarly, San Miguel Beer (brand value at USD1.7 billion) now ranks sixth in the sector for brand strength, with a BSI score of 91.4/100 and AAA+ brand strength rating. Brand Finance’s market research data shows the brand enjoys high familiarity and regular engagement with consumers in its home market, supported by a robust nationwide presence.

San Miguel Beer’s key strengths include its extensive distribution network, a diverse portfolio of flavoured beers and low-alcohol variants, and high-impact marketing through sports sponsorships and celebrity endorsements. Recently, the brand launched the Philippines’ first chocolate lager, expanding its product offerings and appealing to adventurous drinkers seeking unique and premium flavour experiences.

Meanwhile, in the Spirits 50 sub-rankings, Emperador and Ginebra San Miguel debut as new entrants this year. Emperador (brand value at USD1.4 billion) made it to 19^th place and Ginebra (brand value at USD732 million) secured 39^th place in the spirits rankings this year.

Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:

“The strong performance of Red Horse, San Miguel Beer, Emperador and Ginebra San Miguel highlights the resilience and growing appeal of Filipino alcohol brands. With innovative products, bold marketing, and deep cultural connections, these brands are well positioned to sustain their momentum and grow their global influence in the years ahead.”