To show its commitment to welcoming even more Filipino visitors, the Taipei City Government has rolled out an energising tourism campaign called “Feel Your Heartbeat in Taipei”. This lively two-day showcase takes place at the Upper Ground Atrium of SM Aura Premier in Taguig City, Philippines, and it’s designed to bring the extraordinary charms of Taipei a little closer to Philippine travellers. The Philippines has always ranked among Taipei’s most valued tourism markets. Now that the visa-free travel agreement between Taiwan and the Philippines is live, starting July 2025, Taipei City is seizing the moment to deepen its bond with Filipino guests. The campaign invites everyone to experience the city’s pulse—its lively culture, storied heritage, and breathtaking scenery—through a series of interactive exhibits, performances, and travel talks.

Event Highlights and Immersive Experiences

The “Feel Your Heartbeat in Taipei” event kicked off with a traditional lion and dragon dance performance, setting the stage for a celebration of Taiwanese culture. Throughout the event, attendees were treated to a wide variety of immersive experiences designed to showcase what Taipei has to offer. Visitors had the chance to explore interactive experience zones where they could leave personal messages at the Taipei Love Confession Wall Station, illustrate their impressions of the city at the Postcard Colouring Station, spin the Taste of Taipei Lucky Wheel for exciting prizes, and check in at a photo zone that featured famous Taipei landmarks.

Additionally, attendees who completed the “Heartbeat Stamp Challenge” by collecting stamps from all four interactive stations received a special canvas tote bag filled with exclusive Taipei-themed souvenirs. The event was designed to provide attendees with a multifaceted experience that not only showcased Taipei’s unique offerings but also invited them to engage in playful, meaningful activities that allowed them to discover the city in a creative and interactive way.

Celebrity Engagement and Local Influence

Prominent Filipino influencers and content creators were also involved in the event to offer their first-hand experiences from recent trips to Taipei. Filipino travel duo The Poor Traveller shared their enthusiasm for Taipei’s vibrant night markets, describing their visit as a journey filled with surprises. They praised the city’s rich variety of snacks and the lively, bustling atmosphere of its night markets, emphasising that there’s always something new to discover in Taipei.

On the other hand, Filipino influencer Krisell Lumagui highlighted the family-friendly attractions that make Taipei an ideal travel destination for families. Krisell’s experience at Taipei Zoo with her family exemplified the city’s ability to offer fun, educational experiences suitable for travellers of all ages. She also recommended Taipei’s bustling shopping districts as excellent spots for family shopping experiences.

These stories from influential personalities added a relatable, personal touch to the event, inspiring attendees to consider Taipei as a perfect vacation spot that caters to various interests, from adventurous explorations to family-friendly activities.

Cultural Insights and Tourism Opportunities in Taipei

At its core, the event emphasised the slogan “Feel Your Heartbeat in Taipei”, a call to action for visitors to engage with the city’s energetic and lively atmosphere. This encapsulates the essence of Taipei, where modern developments harmoniously coexist with rich cultural traditions. Attendees of the event were encouraged to dive deeper into the city’s diverse cultural offerings, from historical sites to contemporary attractions.

Taipei has always been a hub for cultural exploration, but recent years have seen the city evolve into a modern tourism destination, drawing more international travellers seeking an unforgettable blend of adventure, relaxation, and cultural enrichment. Through initiatives like “Feel Your Heartbeat in Taipei”, the Taipei City Government aims to highlight the city’s many facets, from its iconic landmarks like Taipei 101 to hidden gems such as lush green spaces and traditional markets.

Expanding the Reach to Southeast Asia

Taipei City’s tourism strategy is not confined to the Philippines alone. The event in Manila is part of a broader push to strengthen Taipei’s position as a leading tourism destination within Southeast Asia. Over the next few years, Taipei City plans to expand its outreach to countries like Vietnam, Indonesia, and Thailand, capitalising on growing tourism trends in the region. The focus will remain on developing the city’s presence in emerging markets, targeting a diverse audience ranging from young adventurers to families seeking a new destination for vacation.

Southeast Asia is one of the fastest-growing markets for tourism, and Taipei City is taking proactive steps to build strong, lasting relationships with travellers from this region. The “Feel Your Heartbeat in Taipei” event serves as the first step in what promises to be an ongoing effort to boost tourism from Southeast Asia, further enhancing Taipei’s status as a must-visit city in the region

A Golden Opportunity for Filipino Travelers

Thanks to the new visa-free travel agreement between Taiwan and the Philippines, the “Feel Your Heartbeat in Taipei” campaign is printing a fresh, exciting chapter in the friendship between Taipei and Filipino visitors. This event hasn’t just rolled out Taipei’s must-see sights; it’s handed guests the camera and the microphone, letting them dive straight in and feel the city’s energy up close. While Taipei keeps broadening its reach across Southeast Asia, more chances will pop up for travellers to soak in a city where age-old temples sit side by side with skyscrapers and street food stalls.

Every new programme Taipei City rolls out for Filipino travellers shows the city’s promise to stay helpful, welcoming, and irresistibly fun. For visitors from the Philippines, this bustling capital is throwing open its doors and saying, “Join the ride!” From tea houses and night markets to dazzling night views, Taipei is ready to weave memories that visitors will share with friends and treasure for years.

Image Credit: Taiwan Tourism Administration Official Website