Viva Communications, Inc., one of the Philippines’ leading entertainment powerhouses, and Webtoon Productions, the fan-driven studio and IP business from Webtoon Entertainment, Inc., have signed a significant three-year first-look development and production partnership to bring more beloved and popular Wattpad stories to life as adaptations on Viva One.
Viva One, which has an extensive base of over four million subscribers across 90 countries, becomes the ultimate destination for these beloved adaptations.
Building on their longstanding collaboration, this new deal further cements Viva’s reputation as the home of faithful and acclaimed adaptations based titles from Wattpad.
One of these is the wildly popular and trending “Ang Mutya ng Section E,” which has successfully expanded its fandom throughout the globe, making it a global phenomenon.
As part of this new partnership, fans can expect more upcoming Wattpad adaptations on Viva One.
Filipino audiences have long embraced compelling stories that originated on Wattpad, from the early successes of “Diary ng Panget” and “Talk Back and You’re Dead” to fan-favorite adaptations such as “Ex With Benefits,” “This Time,” “Your Place or Mine?” and “Girlfriend for Hire.”
More recently, Viva has also successfully transitioned Wattpad hits into binge-worthy series, including the University Series: “The Rain in España,” “Safe Skies, Archer,” “Chasing in the Wild” and “Avenues of the Diamond” and “Seducing Drake Palma” – all available for streaming exclusively on Viva One.
“Building on the global success of ‘Ang Mutya ng Section E,’ we’re incredibly excited to officially partner with Viva,” said Ryan Benitez, Development Executive, APAC, and Creator Manager, International Operations and Strategy for Webtoon Productions.
“This collaboration opens the door to bringing more bestselling and beloved Filipino Wattpad stories to the screen—for fans in the Philippines and wherever Viva One is available. It marks a new chapter for our creators, and we’re thrilled to see where this journey takes us.
“This collaboration reflects our unwavering dedication to showcasing Filipino storytelling and expanding its reach to a global audience,” said Vic del Rosario Jr., chairman and CEO of Viva Communications, Inc. and a pioneer in the Philippine entertainment industry.
“By collaborating with Webtoon Productions, we are continuing to tap into stories that deeply resonate with Filipino readers and viewers, both locally and globally. We are thrilled to bring even more of these stories to Viva One,” Del Rosario added.
The deal was negotiated between Valerie del Rosario, President and COO for Studio Viva, Inc., and Daryl Kho, Business Development, Southeast Asia for Webtoon Productions.
With this strengthened partnership, Viva and Webtoon Productions reaffirm their dedication to delivering powerful and engaging content that capture hearts and imaginations across the globe.
