Dance challenges, exclusive content, and more set to roll out soon!
Things just got a whole lot sweeter! Global chocolate icon M&M’S® has officially teamed up with rising K-pop sensation ILLIT, welcoming them as the newest Asia ambassadors—fondly dubbed as the ‘Friends of M&M’S®’. This marks a delicious milestone as the first-ever collaboration between M&M’S and a K-pop group, launching a major regional campaign under the brand’s refreshed tagline: It’s More Fun Together.
From Magnetic Beats to Colorful Treats
If “Magnetic” has been stuck in your head since 2024, you’re not alone. ILLIT’s debut single went viral, clinched a spot on the Billboard Hot 100, and captured the hearts of Gen Zs everywhere with its catchy sound and signature choreography. Now in 2025, the girls are back with their third mini-album—delivering feel-good energy, eye-popping visuals, and joyful beats that pair perfectly with a handful of M&M’S.
A Match Made in (Choco) Heaven
“ILLIT’s vibrant music, captivating performances, and their ability to spread positivity mirror M&M’S mission of bringing people together through the power of fun,” shared Catherine Yap, Mars Wrigley Asia’s Chocolate Marketing Director.
“Each member brings a unique personality that syncs with our iconic M&M’S Spokescandies—Red, Yellow, Green, Blue, Orange, Brown, and Purple—making them the perfect fit for our brand.”
The partnership kicks off with the M Dance Challenge, inspired by ILLIT’s debut hit “Magnetic.” With custom-made, catchy choreography tailored to the track, the challenge invites fans across Asia to join the fun and show off their moves through music, dance, and digital creativity.
ILLIT x M&M’S = Friends Forever
Sharing their excitement, ILLIT said:
“We’ve loved M&M’S since we were kids—they’ve always been part of our childhood. Now, we’re thrilled to be working with the brand as ILLIT! We’re looking forward to bringing a lot of ‘fun together’ in our upcoming collaborations. M&M’S & ILLIT—Friends Forever!”
Expect an explosion of sweet content as the girls team up with the lovable M&M’S Spokescandies in bite-sized videos, colorful challenges, and interactive experiences. When K-pop meets candy, the result is pure joy—fun, flavor, and friendship in every moment.
Rolling Out in July 2025 Across Asia
The M&M’S x ILLIT campaign will officially launch this July 2025 across South Korea, Malaysia, the Philippines, Thailand, Taiwan, Hong Kong, and Singapore. Get ready for a wave of sweet surprises, fun challenges, and a lot of dancing!
📩 Media inquiries: mmspr@eon.com.ph
📲 Stay updated: Follow @mmsasia and @ILLIT_official on social media.
🍫💃 #MandMILLIT #ItsMoreFunTogether #FriendsForever
