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Haier Philippines, in strategic partnership with Abenson, officially launched the Haier Mini LED TV during an experience-driven event at Abenson’s Quezon Avenue Flagship Store on June 27 under the theme “Where Color Meets Innovation.”
Hosted by media personalities Aiyana Perlas and Noel Blanco, the event showcased cutting-edge technology designed to elevate home entertainment for Filipino households.
Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized the product’s significance: “We’re not just unveiling a new television, we’re presenting a smarter way of living.” Ms. Apple Ma, Marketing Head of Abenson, expressed the company’s pride in the exclusive partnership, stating: “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms.“
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The highlight was the official unveiling led by Mr. Xuhong Yan, CEO & President of Haier Philippines, and Ms. Joy De Leon from Abenson. The Mini LED TV features True Color Pro technology, ultra-fine contrast from mini LED backlighting, 4K HDR resolution, Dolby Vision and Dolby Atmos, Game Mode Pro, and AI-powered smart home compatibility with voice-activated controls.
Special guests OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez shared how the TV enhances their daily entertainment experiences. Tech reviewer Peter of GizGuide praised the television’s performance, calling it “a strong contender in the premium TV market” and noting: “This isn’t just a display—it’s a digital hub for your home.“
The event featured live performances, raffle draws, and interactive demo zones where guests experienced the TV firsthand.
In his closing remarks, Mr. Xuhong Yan reaffirmed Haier’s commitment: “This launch is just the beginning. We are building a smarter, brighter future—one home at a time.”
The Haier Mini LED TV is now available at Abenson stores and online, delivering next-generation viewing with deeper contrast, smarter features, and sleek design tailored for modern Filipino lifestyles.
