Quezon City, Philippines — June 27, 2025 — Haier Philippines, in strategic partnership with Abenson, officially launched its latest innovation—the Haier Mini LED TV—during a vibrant, experience-driven event held at Abenson’s Quezon Avenue Flagship Store. With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households.
A Smarter Way of Living: Haier and Abenson Set the Tone for Innovation
Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.”
Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s exclusive partner for the product launch. She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she said.
Mr. Xuhong Yan, CEO of Haier Philippines, and Ms. Joy De Leon from Abenson led the Haier Mini LED TV launch. They revealed the screen, which showcased vivid colors and crisp clarity that impressed everyone in the room. In addition, the Haier Mini LED TV features True Color Pro technology for precise color accuracy and realistic viewing. Mini LED backlighting enhances contrast, delivering sharp detail in both bright and dark scenes. Its built-in AI enables smart home integration, making the TV both powerful and future-ready.
Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the television’s cutting-edge features. Also, these include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI. Furthermore, the presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design.
From Celebs to Tech Experts: A 360-Degree Look at the Haier Mini LED TV
Celebrities and influencers brought added energy and insight to the event through their engaging appearances. OPM icon Chito Miranda shared how the Haier Mini LED TV elevates his music experience at home. Gaming creator Cherizawa described how the TV’s visuals and performance enhance her gaming sessions. Also, lifestyle personality Shanaia Gomez highlighted the TV’s sleek design and smart features for modern home living. Each guest showed how the TV blends immersive visuals, convenience, and style into their daily routines.
Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation.
Moreover, the event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Moroever, media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.
In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”
Abenson now offers the Haier Mini LED TV in stores and through its online platform.
The TV delivers next-gen viewing with deep contrast, smart features, and a sleek design for modern Filipino homes. It showcases immersive color accuracy and ultra-clear 4K visuals for an elevated entertainment experience. Smart features allow users to connect, play, and relax seamlessly from the comfort of their own home. Furthermore, Haier redefines home entertainment with technology built for today’s connected lifestyle.
