ON Sept. 18, The Space at One Ayala came alive as ArenaPlus, the Philippines’ best Sportsbook, officially welcomed its newest brand endorser — NBA superstar Derrick Rose through an exclusive, invite-only event.
ABOVE ODDS NBA’s youngest MVP Derrick Rose graces the stage during the announcement event of his endorsement campaign, ‘Rose Above the Odds,’ with ArenaPlus. PHOTO FROM ARENA PLUS
The celebration entitled “Rose Above the Odds,” treated guests to a nostalgic journey with Filipino childhood favorites like taho, gulaman, turon, and more, setting a warm, playful tone that carried through the rest of the event.
WARM WELCOME ArenaPlus representative Jasper Vicencio warmly welcomes the media and fans at the brand’s launch of its new endorser, Derrick Rose. PHOTO FROM ARENA PLUS
ArenaPlus’ President Jasper Vicencio kicked off the celebration and reminded the hall of virtue behind greatness.
“Success only ever comes in streaks of both wins and losses. That greatness is not the absence of adversity, but the ability to rise above the odds,” says Vicenio.
Guiding the festivities was international sportscaster and host Boom Gonzales, who kept the energy high as the crowd was joined by ArenaPlus’ endorsers Scottie Thompson, RJ Abarrientos, Bong Ravena, and Dani Ravena. Adding to the star-studded atmosphere were respected personalities from the Philippine sports scene, including Apple David, Aljon Mariano, Laura Lehmann, and Kyt Jimenez, making it truly a day to remember.
At the heart of the celebration was Derrick Rose, admired worldwide for his resilience and triumphs over adversity — a narrative deeply resonant with the Filipino spirit. His story of perseverance came to life in a special episode of “Inside the Arena,” a live podcast recording hosted by Filipino sportscaster Anton Roxas, where Rose shared powerful insights that inspired the audience.
SHARING INSIGHTS ArenaPlus’ newest endorser Derrick Rose confidently converses with host Anton Roxas during the podcast segment at the “Rose Above the Odds” event. PHOTO FROM ARENAPLUS
True to Arenaplus’ commitment to bringing sports closer to every Filipino home, Derrick Rose shares that partnering with the country’s best sportsbook lets him move more aspiring athletes to take that next step forward. Rose shares his passion for being a catalyst that encourages more Filipinos to rally behind sports and celebrate their love for the game.
Throughout the afternoon, themes of resilience and determination echoed through the halls of the event.
The celebration reached another level of excitement with a special exhibition game hosted by ArenaPlus. PBA’s RJ Abarrientos and Von Pessumal gave the crowd a show as they faced off in a fun blindfolded free throw challenge together with Camille Clarin of Gilas Pilipinas. Adding to the entertainment, well-known basketball impersonators — LeBWrong James, Stepping Curry, Pinoy Luka, and Not Jordan Clarkson — showed off with playful takes on their superstar counterparts’ signature moves.
Guests were also invited to test their own skills through a series of interactive brand activations spread across the game hall. From a lit-up free throw challenge to a lively basketball pong station, and even a dunk wall photo booth that let fans feel like dunkers for a day, every activity brought the thrill of the game closer to the attendees. Of course, no effort was put to waste as ArenaPlus made sure that its best participants took home exclusive on-the-day merch and its attendees came home with memories from a day they’ll never forget.
Arenaplus stands proudly as the best sportsbook in the Philippines, pioneering responsible gaming among sports fans. The #RoseAboveTheOdds event not only celebrated Filipino culture and sportsmanship but also reinforced Arenaplus’s dedication to fostering a community built on resilience and responsible gaming.
To know more about the action, follow @arenaplusph and #RoseAboveTheOdds on social media.
